podiatric

Alexa is a Amazon.com company that provide a toolbar or plugin for users to install in their web browsers when surfing the web. Alexa then collects data from these users of the toolbar to rank websites based on the number of visitors that sites get from those with the tool bar installed. However, the Alexa Ranking is flawed. This is because the group of users who use the toolbar tend to be webmasters and tend to be more technically orientated. This means that the Alexa rankings will be biased towards the types of sites that these sorts of people visit, especially the ranking for their own website that they will visit often. When you look at the Alexa ranking of a website, you must keep in mind its biased due to the user group and may be inflated due to teh webmaster have the toolbar installed and frequently visiting their own site. The Alexa rankings are not used by any search engine to rank sites, so there is no real advantage in having a good Alexa ranking.